The Sleep Geek partners with luxury CBD brand OTO and FAITHLESS to remix Insomnia!
The iconic 90s dance anthem that kept people up through the night has been redesigned to help people get their best night’s sleep yet. With the help of our sleep expert James and luxury CBD brand OTO, Insomnia has been remixed into a 27 minute soundtrack designed to lull us to sleep - the average time it takes Brits to drop off into sleep. Coupled with OTO’s CBD sleep drops, and you’ve a winning pre-sleep formula to ensure your night’s slumber is as restful as possible.
Yep, you heard us right… F-A-I-T-H-L-E-S-S! And if you’ve not heard of OTO, go check them out, they have a variety of amazing CBD infused products from sleep aids to skincare. OTO carried out some research about sleepers in the UK, to find that a whopping 82% of UK adults suffer from insomnia and over half (55%) consider themselves to be bad sleepers.
So, James, OTO and Sister bloody Bliss from Faithless teamed up to create a drop-off soundtrack to help Brits sleep better - incredible, right? James informed the audio with his scientific insights, helping to design the track with the right beats per minute, an orchestra of fifteen musicians and excerpts of ASMR.
Insomnia: Blissful Sleep Remix has been recorded and produced by Sister Bliss and Rollo Armstrong, with the track mastered by Christian Wright. Despite the name, the new track is designed to lull listeners into a deep, restorative sleep, and we can’t wait to catch some Z’s with this soundtrack.
Discussing the project, Sister Bliss said: “It’s hard to believe we produced Insomnia 27 years ago in a garden shed. Being in there all day and then DJ-ing at night was like having permanent jet lag, so I came up with the title ‘Insomnia’, because I literally couldn’t sleep. Once released, the track became an anthem for a generation of late night clubbers who, as the lyric goes, were also getting ‘no sleep’. With that legacy in mind, the opportunity to collaborate with OTO on the creation of a Sleep Remix was one I couldn’t turn down. I can’t wait to get the track out there and help a nation of bad sleepers finally get the rest they’re craving.”
James added: “When creating the right conditions for sleep, it’s important to feel emotionally and physically secure, as a feeling of safety will allow the nervous system to relax. Music can help calm the mind by creating a state of relaxation. It’s also something that many people have a strong emotional connection to, so if there is a level of familiarity in the music to an earlier period in your life, this adds to that feeling of safety that can help us fall asleep.”
Gemma Caolo, OTO’s founder said: “Sound and sleep have always been at the heart of our brand - the name ‘OTO’ means sound in Japanese. As someone who has always been a bad sleeper, I have a personal connection with lack of sleep and what that can do to our minds and bodies.”
“Working with an artist that would resonate with a generation of adults experiencing huge changes to their sleep routine was integral to this project, and we’re absolutely honoured to have been on this journey with Faithless. Insomnia is such an iconic track so it’s fantastic to be able to bring new meaning to the music in this day and age when getting better sleep is so important for people’s wellbeing. Our mission from the very beginning was to help people find their calm and discover the power of CBD - this track, alongside our blissful sleep drops, will no doubt do that.”
Well, it’s only taken 27 years for Faithless to figure out how to get some sleep! But it’s finally happening, and you can listen to Insomnia: Blissful Sleep Remix here, and to purchase OTO Sleep Drops click here: otocbd.com/the-drop-off.